When I was racking my brain for a name for this new venture, I went to the industry magazine Control Engineering and searched its database of systems integrators. I read through 100’s of names. The names fell into some categories for me. First was the descriptive types that were something like ControlTech or Automation Techies or Seattle Automation. Pretty much tells you what they do or where they are. Ok, I passed on those. Next was the group that were aspirational. Pinnacle, Advanceon, Paragon, Pyramid, Epic are all soaring names that seem to promise that if you work with us we will take you places or we will optimize your automation. I liked this better. But those names were taken and I could not think of what I wanted.
So I’m driving home from the store listening to NPR, and on the radio comes an interview with a young girl who lives in Sweden with one American parent and one Swedish parent. She was playing in the local lake and found a 1500 year old sword from the middle ages. It reminded the radio host of King Arthur and the lady of the lake giving him Excalibur. The Swedish girl’s name was Saga. At the end of the story, the dad says he wasn’t sure if mom and him chose the name for her, or if destiny determined her name.
I was sold. Good story for me. As a dad with a daughter who just turned 17, I want her to discover the world, be a good person and hopefully experience some magical moments like Saga at the lake.
One definition of a Saga is “a long story of heroic achievement”. I want my customers to tell me their story and their needs and then if I can help them, I want to be part of their solution team (maybe even their hero!).